
P&E Distributors
P&E Distributors is a janitorial, food service, and commercial cleaning supply distributor serving businesses across northern Maine. The company needed a website that could function as a digital storefront, allowing customers to quickly understand available products, access the online ordering catalog, and contact the team with questions. VC Print rebuilt the site as a focused single-page website that consolidates essential information and creates a clear path from discovery to ordering, prioritizing product access, service visibility, and direct communication to help customers quickly find what they need.
The Challenge
P&E Distributors' previous website contained important information but presented it in a way that felt scattered and difficult to navigate. Content was spread across a long scrolling page with inconsistent visual treatment, making it harder for customers to quickly locate service details, ordering information, or contact options. Generic stock imagery did not reflect the company's established brand identity, and the pathway to the online product catalog was not immediately clear. The company needed a more organized website that better supports the way customers interact with a distributor, helping them quickly find available products, place orders through the catalog, and reach the team when they need assistance.
Services
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Project Highlights
The website was rebuilt as a streamlined one-page layout organized around how customers typically interact with a supply distributor. Anchored navigation allows visitors to move quickly between key sections, including services, ordering information, featured products, and contact details, creating a more intuitive experience than the previous long scrolling format. Direct access to the company's online product catalog was prioritized to enable customers to move efficiently from discovery to ordering, while clearly presented service categories, including janitorial supplies, food service products, and commercial cleaning equipment, provide an immediate understanding of the company's offerings. Customer testimonials sourced from existing Google reviews were also incorporated to reinforce credibility and provide authentic feedback from current clients, helping establish trust with new visitors while highlighting the company's reputation for reliable service and responsive support.
The visual direction was aligned with existing brand materials by coordinating with Boulevard Graphix, the client's local graphic designer. Established artwork and branded imagery were incorporated throughout the site, replacing generic stock photography with visuals that reflect the company's identity. Customer testimonials drawn from Google reviews reinforce credibility and trust. The website copy was developed and refined to ensure clarity, accuracy, and alignment with the company's brand voice.
Impact & Results
View the Completed Website
A focused, easy-to-navigate site designed to support efficient ordering and communication.
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